I’ve made no attempt to hide the fact I work for fashion e-commerce company Farfetch, it’s actually what got me interested in fashion to begin with. I don’t promote the company any more than the other online retailers that stock the same clothes (just to be fair) however there’s a campaign I’ve personally been working on that I wanted to share with my readers.
For those of you who don’t know what Farfetch is, this is the official blurb; Farfetch is a revolutionary new e-commerce marketplace based in London. The innovative website unites 300 independent fashion boutiques in Europe and North America in one shopping website and community.
Basically what it does is connect all those amazing independent fashion boutique’s from all over the world to the mass audience online. It’s far too hard for the smaller boutiques to compete with the big fashion websites out there on Google for all the brand names and generic search phrases. What’s great about the concept is that there are so many different buying styles from these boutiques so when you search for clothes on Farfetch you actually get a much more varied selection of pieces than normal retailers.
I’ve personally been involved in a project to promote the boutiques within Farfetch based on a customers style choices. We created this cool widget which allows you to pick your favourite style, preferred designer brands and type of products you’re after, then recommends a number of Farfetch boutiques to look at based on your personalised answers. The widget is below so please take a look if you have time.
Is you’re another fashion blogger like me and want to put the widget on your own blog then all you need to do is copy and paste the embed code on your own blog – just click on the </> symbol within the widget.
So far based on my style I’ve been recommended the following boutiques: